Today's #1 priority
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Design Driven Media
designdrivenmedia.com
2
Clients
$0
Monthly
Active — cash engine
The Sassy Hustle
thesassyhustle.com
0
Sales
$0
Earned
Course ready — launch now
Skin Talk Club
skintalkclub.com
0
Members
$0
MRR
Scaling — upload every week
Today's open tasks
Revenue snapshot
$0
total monthly · 12-month goal: $1,000,000
Your most important moves right now
Your Daily System
Follow this every single day. This is what builds the empire.
The rule that changes everything
Open this dashboard FIRST before email, Instagram, or anything else. Do your top task before you check messages. Every. Single. Day. Your first 2 hours determine your entire day.
Morning Routine Do this before anything else
6:00 AM
Open Boss OS dashboard
Check today's focus, review open tasks, set your intention for the day. 5 minutes max.
6:05 AM
Do your #1 task first
Whatever is marked High priority — do it before email, before Instagram, before anything. This is the rule that makes you money.
7:00 AM
DDM client work block
Content calendars, captions, graphics, scheduling for all active clients. Batch it. Don't spread it across the day.
DDM9:00 AM
Skin Talk Club upload block
Upload, organize, or create templates. MINIMUM 1 template per day = 30/month. No excuses.
Skin TalkAfternoon Block Revenue-building time
10:00 AM
Sassy Hustle work block
Course promo, email writing, reel recording, webinar prep, or responding to course buyers.
Sassy Hustle11:30 AM
Instagram content creation
Record or design 1–2 pieces of content across your brands. Batch on Mondays to schedule the week.
12:00 PM
Lunch + full break
Step away. No phone. You cannot pour from an empty cup.
1:00 PM
DMs + engagement + outreach
Reply to all comments and DMs. Send 5 genuine DMs to potential DDM clients or Skin Talk prospects. Follow 10 target accounts.
Weekly Day Assignments Each day has a theme
Monday
Strategy + Content Batch Day
Plan the week. Write all captions. Schedule all posts. Update Boss OS. Set weekly goals.
Tuesday
DDM Client Day
Deep work on client deliverables. No distractions. Invoice check. Send content calendars.
DDMWednesday
Skin Talk Upload + Growth Day
Upload templates. Post template preview carousel. Engage in injector/esthetics communities. DM prospects.
Skin TalkThursday
Sassy Hustle Sales Day
Email your list. Post course promo content. Run ads review. Engage with potential buyers. Host webinar if scheduled.
Sassy HustleFriday
Client + Admin Day
DDM client check-ins. Onboarding. Invoicing. Numbers review. Prep for next week.
DDMSaturday
Content Creation Sprint
Film reels. Design templates. Create 2 weeks of content in one focused session. Optional — protect your rest.
Sunday
Review + Plan Day
Look at your numbers. What worked? What didn't? Update Boss OS. Write your Monday plan. REST.
Non-negotiable daily habits
All tasks
Done today
0
tasks completed
Filter
This week's intention — write it every Monday
Week at a glance
One non-negotiable goal per brand this week
DDM
Sassy Hustle
Skin Talk
Active clients
Add new client
Friday onboarding checklist — Client 3
Client revenue
$0
total monthly from clients
DDM growth goals
5
Target clients
$10k
Target monthly
Rate increase strategy
Current clients stay at their rate. Every new client you sign, raise your rate by $200. If you're at $800/mo per client now, the next one is $1,000. The one after is $1,200. This is how you get to $10k without 10 clients.
Course stats
0
Total sales
$0
Revenue
$97
Price
Launch checklist
Revenue goal
$0
of $500,000 (12 months)
0% — keep going
Phase goals
The $500k formula in one sentence
Low-price launch to warm audience → build social proof → raise price → webinar funnel for cold traffic → affiliates → community upsell. Every phase funds the next.
Phase 1 — Months 1–2 — Goal: $10,000
1
Price at $97 — launch to warm audience
Email list, Instagram followers, anyone who knows you. 100 founding member sales = $9,700.
Target: 100 sales × $97 = $9,700
2
Send 3-email launch sequence
Email 1: Your story + the problem. Email 2: What's inside + results possible. Email 3: Last chance — closes in 48 hours.
3
Add founding member bonus
Free 1-hour live Q&A with you about Etsy + a Canva template pack. Costs you 1 hour. Adds $50+ perceived value.
4
Document 3 student results immediately
As soon as people buy and get results, screenshot it. These are your ads. These are your future sales.
Phase 3 — Months 5–8 — Goal: $200,000
1
Raise price to $197
You have testimonials and a proven product. The price increase pays for your ads.
2
Run paid ads to free webinar
Spend $3k–$5k/mo on IG and FB ads driving to your 45-min free training. At 2% conversion: 1,000 attendees = 20 sales = $3,940. Scale what works.
Target: $50k/month
3
Launch affiliate program
30% commission = $59/sale at $197. Recruit 10 Etsy bloggers, Pinterest creators, mompreneur accounts. Each making 5 sales/month = $2,950 extra.
Phase 2 — Months 3–4 — Goal: $50,000
1
Raise price to $147
After first 100 sales. Announce the price increase 48 hours before to drive urgency.
2
Build the webinar funnel
Free 45-min training: "How to Make Money on Etsy with Canva." Run it live twice a week. Pitch at the end. Record it for evergreen.
Target: 25k/month
3
Create your success story content
Film a reel showing a student's results. Before/after their Etsy shop. This single piece of content will outsell everything else.
Phase 4 — Months 9–12 — Goal: $500,000 cumulative
1
Raise price to $247
Case studies. Proven results. Full confidence. New price for new buyers.
2
Add VIP tier at $497
Course + 4 group coaching calls + done-for-you Etsy shop template pack. High-ticket upsell for serious buyers.
3
Launch $27/month community
The Sassy Hustle Community — monthly template drops, accountability, group coaching. 500 members = $13,500/mo recurring.
500 members × $27 = $13,500/mo
4
Black Friday event
3-day sale. 40% off. Your biggest revenue day of the year. Email your entire list 5 times in 3 days.
The webinar funnel — your money machine
This is the single system that takes you from $10k months to $50k months. Master this before anything else in Phase 2.
Webinar funnel steps
AD
Instagram/Facebook ad
Headline: "Free training: How to make $3,000/month on Etsy using Canva — even if you're not a designer." Target: women 25–45 interested in side income, Etsy, Canva, digital products, working from home.
REG
Registration page
Simple page: headline, 3 bullet points of what they'll learn, name + email form. Use Kajabi, ConvertKit, or ClickFunnels.
EMAIL
3 pre-webinar reminder emails
Day of registration, day before, 1 hour before. Each one builds anticipation and reduces no-shows.
LIVE
45-minute live training
30 min of pure value (how to set up Etsy, what sells, how Canva makes it easy). 15 min pitch. Pitch should feel like a natural next step, not a sales moment.
OFFER
The pitch — $147/$197/$247 depending on phase
Limited-time bonus available only in the next 48 hours. Creates urgency. Show your results, show student results, show what's inside.
FOLLOW
3-email follow-up sequence
Email 1 (same day): replay + bonus reminder. Email 2 (day 2): FAQ + objection handling. Email 3 (48 hours): bonus expires tonight. This sequence closes 40% of sales.
Sassy Hustle notes & ideas
Membership stats
0
Members
$0
MRR
0
Templates live
Membership price
Upload tracker — this week
Member goal
0
of 3,000 members (beat The Aesthetic Vault)
0%
MRR milestones
What you must offer every month
✓
30+ new Canva templates (feed, stories, reels covers)✓
Monthly content calendar with daily post ideas✓
Weekly trending audio + hook scripts (written out)✓
Done-for-you caption packs per treatment type✓
Monthly live marketing training✓
Private community — weekly Q&AYour edge over The Aesthetic Vault
She has 2,300+ members at $64/month. She's getting big and expanding to plastic surgeons and dermatologists — which means her injector/esthetics content is getting less focused. YOU go deeper where she goes wider. More templates, better captions, faster drops.
Head-to-head comparison
| Feature | The Aesthetic Vault | Skin Talk Club | Edge |
|---|---|---|---|
| Price | $64/month | $47 launch → $64 → $79 | YOU — lower barrier to start |
| Canva templates/month | Not specified (hundreds total) | 30+ new every month, treatment-specific | YOU — more volume, more specific |
| Caption packs by treatment | No — generic captions | YES — Botox, filler, HydraFacial, peels by name | YOU — nobody else does this |
| Trending audio report | Yes — sounds listed | Yes + hook scripts written out for each sound | YOU — done-for-you hooks |
| Content calendar | Yes | Yes — treatment-specific daily pairing | TIE — match and exceed |
| Community | Private group — passive | Weekly live Q&A — active | YOU — human connection wins |
| Monthly training | Yes | Yes — live Zoom so members feel VIP | YOU — live beats recorded |
| Stock photo/video library | Yes | Build this by month 3 | HER — close this gap fast |
| Niche focus | Expanding to multiple specialties | 100% injectors + esthetics forever | YOU — depth beats breadth |
| Before/after framing templates | No | Yes — unique to you | YOU — injectors love this |
Your #1 differentiator — say this everywhere
"The only membership that gives injectors and estheticians done-for-you captions written specifically for your treatments — Botox, lip filler, HydraFacial, chemical peels and more. Not generic. Not reusable for any industry. Made for yours."
Use this in your bio, your sales page headline, your first reel. This is your unfair advantage.
The upload rule
Minimum 1 template uploaded per day. That's 30/month. At 30 templates/month, by month 6 you have 180+ in your vault. That alone justifies the membership price for any injector who joins late.
Template categories to build — check off as you upload
This month's upload schedule
Week 1
Botox + neurotoxin templates
8 feed posts, 4 stories, 3 reel covers. Caption pack: 20 Botox captions. Done.
Week 2
Lip filler + dermal filler
8 feed posts, 4 stories, 3 reel covers. Caption pack: 20 filler captions.
Week 3
HydraFacial + facials
8 feed posts, 4 stories, 3 reel covers. Caption pack: 20 facial captions.
Week 4
Chemical peels + skincare education
8 feed posts, 4 stories, 3 reel covers. Monthly content calendar drop.
Month-by-month growth targets
M1
Launch with 30+ templates already live
Do not launch with an empty vault. Upload 30 templates before you post one promo piece. Then announce.
Target: 25 founding members
M2
Post 5x/week — template previews + education
2 carousels, 2 reels, 1 story poll. Every post ends with CTA to your link in bio.
Target: 75 members
M3
Partner with 3 micro-influencers in aesthetics
Send them free access. Ask for one honest reel. Nano-influencers (5k–20k) have 6%+ engagement — better than mega accounts.
Target: 150 members
M4
Run founding member flash sale
Price raises after this. 48-hour window. Email your list. Post stories with countdown. 40% urgency conversion rate.
Target: 250 members
M6
Add annual plan + raise monthly price
Annual plan at $397 (saves them $170+). Existing members stay at launch price. New members pay more. Cash upfront from annual.
Target: 500 members = $23,500/mo
M12
3,000 members — beat The Aesthetic Vault
By this point you have 360+ templates, proven testimonials, a community, and a brand injectors know and trust.
3,000 × $64 = $192,000/month
How to steal her audience — ethically
1
Go to her Instagram
Look at everyone commenting on her posts. These are your exact customers. Follow them. Like their content genuinely. When they check your profile — if yours looks better, they join you.
2
Own the search keywords she doesn't
Use in every caption: "Botox templates Canva," "social media for injectors," "med spa content creator," "esthetician Instagram templates." She focuses on broad terms. You own the specific ones.
3
Show up in aesthetics communities
American Spa, Aesthetics Nation, injector Facebook groups. Provide value first. Never hard sell. When they need templates — you're the name they remember.
Notes & ideas
Skin Talk Club notes
DDM — retainers
$0
of $10,000 goal
0%
Sassy Hustle — course
$0
of $41,667/mo goal (12-mo = $500k)
0%
Skin Talk Club — MRR
$0
of $192,000/mo goal (3k members)
0%
Total monthly revenue
$0
across all 3 brands this month
12-month $1M math
DDM: 5 clients × $2k = $10k/mo. Sassy Hustle: avg $40k/mo over 12 months. Skin Talk: 500 members by month 6 = $32k/mo. That's $82k/month by month 6 — $984k annualized. On track for $1M.
Custom revenue goals
DDM goal $
Course goal $
STC goal $
Your 30-day action plan — start here, right now
Your 12-Month Path to $1,000,000
Check each milestone as you hit it. Every check is proof you're building something real.
Your Instagram Content System
5 posts per week, every week, across your brands. This is non-negotiable for growth.
The algorithm in 2026 — what you need to know
Carousels have the highest engagement rate (0.52%). Reels still drive discovery to non-followers. Keywords in captions beat hashtags for search. Saves and shares matter more than likes. Post content people want to bookmark or send to a friend.
Weekly content calendar — all brands
Mon
Template preview carousel — Skin Talk
Show 5–8 templates from your vault. Last slide: "Get these inside Skin Talk Club — link in bio." Saves = algorithm fuel.
Skin TalkTue
Educational carousel — Skin Talk
"5 things your med spa Instagram is missing" or "Why your Botox posts aren't getting clients." Educational = 2.3x more saves.
Skin TalkWed
Sassy Hustle promo reel
"How I make money selling Canva templates on Etsy" — trending audio. Show income proof. Pitch at the end. 30–60 seconds.
Sassy HustleThu
"What to post this week" reel — Skin Talk
Quick trending audio reel showing a week of content ideas for injectors/esthies. Incredibly shareable. Member testimonials.
Skin TalkFri
Behind the scenes + social proof
Alternate between: showing you making templates, member wins/screenshots, DDM client work (with permission), your story.
Caption formula — use every post
1
Hook (first line — make them stop)
"The reason your Botox posts aren't getting clients" or "I made $3k on Etsy this month and it took me 2 hours."
2
Value (teach something real)
2–4 sentences of actual useful information. Don't tease. Give the answer. Trust builds sales.
3
CTA (one clear next step)
"Save this." or "Comment TEMPLATES and I'll DM you the link." or "Link in bio to join." One CTA only.
+
Keywords in caption (not hashtags)
"social media templates for injectors" "Canva templates for med spas" "content for estheticians" — these are your SEO terms now.
Instagram notes & content ideas
DDM — notes
Sassy Hustle — notes
Skin Talk — notes
General — anything on your mind
Wins journal
When you feel broke, stuck, or like giving up — read this list. You are building something real. Every entry is proof you showed up.
Total wins logged
0
things you did right
Remember this