The Sassy Hustle is a female empowerment brand. Client requested that we create the design from start to finish which included the logo, graphic design, branding, content creation, website, and marketing. Client wanted a classy, sassy, and luxurious brand. The design process started with seeking inspiration through feminine photography. We created a phenomenal and feminine brand board with four logos and four watermarks. We included classy textures along with a pink color board pallet. The brand board was a huge hit and the client was extremely satisfied, so we continued on with the branding and resulted in a beautifully designed website. The Sassy Hustle's goal was to create a fun, edgy, classy, and girly themed brand.